STRATEGIC AREAS OF INTERVENTION FOR CORPORATE SHARED VALUE CREATION
The themes identified in the matrix were traced to the three areas of intervention, within which the CSV department measured the following projects for 2015:
- Digitisation, connectivity and social innovation
- Digitisation of the Country
- Employment impact
- Expo 2015
- Extended Expo 2015
- Partnership with Digital Champions
- Joint Open Lab
- Brazil: Mobile Broadband
- Environmental protection
- Italy: Energy efficiency
- Brazil: Biosite
- Digital culture
- Digital School (TIM College + EducaTI)
- Partnerships with schools and the accademic world
- Brazil: TIM TEC
Nurseries and Citizens without Frontiers are included in the chapter Telecom Italia people.
The following is a graphic representation of the process used in 2015.
Materiality matrix - strategic areas - CSV projects link
For quantification purposes, 10 macro-classifications of business and social value were identified, expressed using specific KPIs crucial for measuring the value of the individual project and aggregating the overall value generated. The 3 drivers of business value are:
The 7 drivers of social value are:
- digitisation: related to the diffusion of ultra broadband, the digitisation of schools, the digitisation of health services etc.;
- well-being of the Country: valorisation of the ability to create direct and indirect employment, potential impact on GDP and employment of the construction of the ultra broadband network;
- ability to innovate: related to investments in R&D, innovations created and patented, employees’ ability to innovate;
- environmental protection: relative to energy saving, the resulting obtaining of white certificates and reduction of emissions relative to Telecom Italia and to customers using products and energy-efficient solutions sold by Telecom Italia (direct and indirect impact);
- supporting universities: relative to supporting the academic world of research;
- firms and families’ revenues: related to the improvement in profitability of public and private companies and families;
- dissemination of knowledge: valorisation of Telecom Italia’s ability to create skills, such as for example hours of training, investments, people involved, return on investment in human capital.
The estimate of economic shared value generated in Italy during 2015 is over 12 billion euros, divided into 3.3 billion euros of business value and 9.1 billion euros of social value. The details of the values of the individual projects are given in the corresponding chapters.
Finally, it should be noted that the measurement highlighted various non-economic KPIs reported in detail in the individual project data sheets, such as impacts on reputation (for example over 12 million networking contacts thanks to the WithYouWeDo project) or supporting the universities: around 150 young people involved, 5 universities, 8 applied research and innovation laboratories involved in 2015, created by Telecom Italia (Joint Open Lab) at the main Italian universities.