Play video

Pappanoinweb

The Internet is a inclusion tool, an important vehicle for culture and information, capable of disseminating the main cultural values of Italy, such as those of classical music, contributing to the crucial strengthening of the identity factors of our community.

The PappanoinWeb project stems from the consolidated partnership between TIM and the National Academy of Saint Cecilia. A partnership created to promote culture by making innovative use of the Web, encouraging the dissemination of high quality content and the socialisation of classic artistic experiences, involving audiences and innovative content distribution channels.

Since 2011 PappanoinWeb has been delivered through an annual series of classical musical concerts in live streaming and made available on-demand on telecomitalia.com/pappanoinweb, where listening guides created by Maestro Antonio Pappano can be consulted and further information is made available in order to introduce the public to the secrets, curiosities and the history of the tracks in the programme.

Moreover, the web audience can participate in both the dedicated live chat, using the hashtag #pappanoinweb, and through direct connection from the concert hall where an authentic WebArena is set up for young people who are free to connect to share photos, short videos, emotions and real experiences. The online user experience offers viewpoints that are always new thanks to  360° panoramic filming technologies.

Photogallery

Antonio Pappano
Orchestra Santa Cecilia
Coro Santa Cecilia
Ciro Visco - maestro del coro
Giovanni Bietti
Laura de Mariassevich
Massimiliano Tonsini
Yuri Temirkanov
Browse

Scenario

Officially founded in 1585 and transformed over the centuries into a modern and internationally acclaimed symphonic and concert institution, the National Academy of Saint Cecilia in Rome combines an academic body of 100 members, which includes the most illustrious exponents of musical art and culture, with a symphony orchestra and choir among the most renowned internationally, while preserving an immensely rich historical heritage, reflected in its centuries-long history. The PappanoinWeb project stems from the consolidated partnership between Telecom Italia and the National Academy of Saint Cecilia. A partnership created to promote culture by making innovative use of the Web, encouraging the dissemination of high quality content and the socialisation of classic artistic experiences, involving audiences and innovative content distribution channels. The internet and the increasing spread of connected mobile devices like smartphones and tablets are transforming the cultural experience, partly transferring it from offline to online (digital goods and services) and partly increasing the traditional ways in which venues, content and works are used.

Since 2011, the Group has been interacting with internet audiences to share the cultural values of the country, including classical music. All the concerts are streamed live and made available on demand on the telecomitalia.com/pappanoinweb website, where dedicated listening guides and further information are available.

The project is aimed both at young people, allowing them to approach and appreciate cultural themes like classical music, and the not so young, who, attracted to the internet by cultural content of interest to them, gain familiarity with digital technologies, understanding their potential. The 2015 edition of PappanoinWeb was split into 4 events with the live involvement of the Web audience, who used the dedicated live chat to share their excitement and interest on social media. Over its five-year programme, PappanoinWeb has been followed by 200,000 users connected by streaming, generating considerable interaction on social media.

In 2015, the online user experience was further enriched by new viewpoints thanks to the new 360° panoramic filming technologies. The over 60,000 “360° spectators”, in addition to the streaming users, who used the appropriate App, demonstrate that this innovation was welcomed with great interest.

A few figures relating to the project

  • 5,226 streaming users (live and on demand) 
  • 200,000 streaming users (live and on demand) from 2011 to 2015 
  • 60,174 streaming users (live and on demand) “360 panoramic” 

Methodology

The Social Value consists of the investments made by Telecom Italia to support the project.

Milestones & performance

2015

trascina
la timeline

From 2011 to 2015

6 years of concerts
23 concerts in live streaming
>30 hours of concerts
19 listening guides

In 2015

4 millions social reach
50 press reports
196,000 page views
65,400 streaming videos

Read more

MATERIALITY TOPICS

Digitisation Enviromental Digital culture People

GRI

[G4-EC7][G4-EC8]

Projects KPIs

The new TIM Shared Value Model
TIM Shared Value Model
social need
Education and training
Participation in cultural activities
4mln
social reach
results
50
press report
results
196,000
page views
results
65,400
video views
results
228,000
euros
social value

Countries

Italy
With You We Do
JOL
Expo
Energy efficiency
EducaTI
TIM College
Pappanoinweb